Look Ma, No
Hands!
Disability Inspires Invention of
the ‘Baba Belt’
By Jessica Hayes -
CCDI Public Relations and Marketing
Coordinator
If necessity is the mother of
invention, then disability may well
be the father of invention - at
least in Arik Bannister's case
anyway.
A resident of Aurora, IL, Bannister
(36) became a new father just over a
year ago when his son Cole was born.
"I was running a business and doing
millions of things at one time and I
just wished there was a way to feed
the baby while using the computer or
talking on the telephone," said
Bannister who happens to be an
experienced inventor. It wasn't long
before Bannister created the first
prototype of what was to become the
Baba Belt.
"The first one I made looked
dangerous," said Bannister. "It was
held together with safety pins and
Velcro - not kid friendly at all."
But the Baba Belt worked and with
the encouragement of wife Colleen,
Bannister began marketing the
product through his company
Gubbinsway Falls Inc. Gubbinsway
sells a variety of products
Bannister has developed including
furniture and modern, contemporary
home décor pieces.
Mother Colleen says she uses the
Baba Belt every time she feeds the
baby. The Baba Belt has proven to be
a hit with parents everywhere, and
Bannister attributes both its
inspiration and success to his
disability.
As an adult, Bannister was diagnosed
with Attention Deficit Disorder, or
A.D.D. for short. Adult A.D.D. is
most frequently associated with
characteristic features such as
distractibility, impulsivity and
restlessness. Studies suggest that
millions of children may have A.D.D.,
but there aren't any hard numbers on
how many adults may be living with
the disorder.
Bannister describes A.D.D. as
"trying to watch TV and you keep
changing the channel. Everything you
see is really interesting to you,
but you keep forgetting what you
were just watching and moving on to
a new channel."
A.D.D. isn't the type of disability
most people assume would inspire an
invention like the Baba Belt, but
Bannister makes it clear that his
invention is a direct result of it.
In fact, Bannister attributes almost
all of his creativity and diverse
talent to the disability.
"98% of people with A.D.D. are
extremely creative," said Bannister.
He also says that medication was the
key to his success as an adult with
A.D.D.
"It was like a miracle," said
Bannister. "When I started taking
the medication it was like someone
flipped a switch in my brain and I
could look at myself for the first
time."
It was Bannister's father Edward,
who first recognized the use of the
Baba Belt as a piece of assistive
technology for other people with
disabilities. A former Board
President of CCDI, Edward
immediately saw the potential for
parents with physical disabilities
that limited the use of their hands
or arms, not to mention parents who
use wheelchairs - the Baba Belt
leaves one hand free for pushing a
chair's wheels or steering a
scooter.
The Baba Belt consists of a fully
adjustable strap that fits around
the parent's neck. An elastic sleeve
holds the baby bottle and can be
tilted to just the right angle for
feeding. Baba Belts sell for $10.00
each and come in all of the standard
baby colors - pink, yellow and blue.
The Baba Belt is machine washable
and the elastic sleeve fits all
sizes of baby bottles.
Bannister manufactures the Baba
Belts in his home, and while it is
hard to estimate exactly how many he
has sold in the last year, it is
clear their popularity is taking
off.
Bannister and the Baba Belt have
been featured in the suburban
Chicago newspapers The Beacon News
and The Naperville Sun, and the
device has also received favorable
reviews from the online parent
resource, thedabblingmum.com.
To learn more about Attention
Deficit Disorder, visit
http:// www.chadd.org